Hi! I’m Jyoti.
Writer.
Cultural worker.
Founder.

Children are clear-eyed and brilliant thinkers. My work takes them seriously.

Drawing on critical pedagogy, arts education, and media literacy, I create spaces for children and their grown-ups to notice, question, interpret, and make meaning together.

My enquiry began with skin color.

giving a presentation at TEDxSugarLand, standing beside a large screen displaying a book cover and a quote. The quote reads: "The politics of skin color run deep, inked on our souls—each time in our mother tongue." An audience is seated in front of her, and there is a patterned black and white backdrop on the wall.

In 2012, I founded The Colo(u)rism Project.

My inquiry into colorism was already raising larger questions about representation, power, and culture. Children appeared in those questions early on, eventually becoming central to my work.

Watch my TEDxWomen 2012 talk that brought this work to a wider audience.

Adults struggle with children’s skin color-related questions! So I wrote a book.

A collage of four screenshots from television and online broadcasts. The top left shows a woman with shoulder-length black hair wearing a red patterned top, speaking or reacting. The top right shows a partial view of a woman with black hair and a plant in the background. The bottom left is a TV news segment featuring woman and man hosts, with a headline about a spelling bee champion. The bottom right displays a child's drawing of a tree, a person, and a blue ball.

ViRTUAL KEYNOTE (2020)
Media literacy moment: critiquing a CNN video.
—DAYA HOUSTON

Children gathered around a park table listening to a woman giving a presentation, with colorful bunting flags hanging above, surrounded by trees and benches.

CHILDREN’S ART WORKSHOP (2020)
“Leaf Printing: A Hands-on Workshop about Skin Color”
—BENNETT PARK

DREW BARRYMORE IGTV (2020)
Drew Barrymore looks on at Different Differenter.
—DREW BARRYMORE IGTV

OPEN STUDIOS (2020)
Film posters displayed as part of Blackface/Whiteface and me showing-off my book.
—CORNERSTONE STUDIOS

Skin color led me to culture.

After taking the book on the road, reading hundreds of journal articles, and having numerous candid conversations, bigger questions emerged. Those questions eventually led me from skin color to a broader inquiry into culture.

My second book, Yesterday, Nexterday: An Activity Book about Culture (2028), grows out of that inquiry. Its underlying curriculum helps adults learn how children interpret, repurpose, and participate in culture in peer settings. Using play, art, media literacy, and participatory practices, it asks how we might create space for their ideas to emerge and listen to what they have to say.

To see how these ideas come together, click on the video to watch my 3-minute pitch.

I bring a few ‘ways of seeing.’

Creative problem-solver

My background in advertising has trained me to look at problems from audience perspectives, find viable entry points to name the issue, and meet audiences where they are.

Jaipur Literature Festival, 2018. In conversation with Puneeta Roy, with poets Jovan Mays and Melizarani T. Selva. Photo: Raj K Raj/Hindustan Times via Getty Images.

Transdisciplinary thinker

With MAs in Media Studies and Liberal Studies (Urban Education), and a BFA in Visual Communication, I connect ideas across disciplines that are often considered separate.

Women in the Heights: Shade, 2026. With my advocacy poster '80+ Fairness Products: To what End at the Northern Manhattan Arts Alliance (NoMAA), New York.

Collaborative leader

I bring people, perspectives, and ideas together through curiosity, facilitation and shared inquiry—making room for rigorous and collective thinking. And joy. Always Joy!

“Colorism in Our Communities,” 2017. Visiting speaker with the Restorative Justice High School Group, YES Prep Northbrook High School, Houston.

ABOUT ME
I am Indian-born and New York–based, with an independent practice exploring cultural visibility with children, youth, and their grown-ups.

I am the founder-creative director of The Colo(u)rism Project, an independent initiative that I formally started in 2012 as a progressive, cross-cultural, and multigenerational space to challenge dominant narratives about people with dark skin.

I bring three decades to a transdisciplinary practice that combines critical pedagogy, media literacy, and visual communication. I hold master’s degrees in Liberal Studies (Urban Education) from the CUNY Graduate Center and Media Studies from The New School, and a bachelor of fine arts in Applied Art (Visual Communication) from the College of Art, Delhi.

I live in Washington Heights, on the ancestral homelands of the Weckquaesgeek people and in the neighborhood widely known as Little Dominican Republic. I dabble in taking street photos, writing visual poetry, and designing crochet jewelry.

  • “…engaging primer on embracing differences that deftly combines a narrative with hands-on learning.”

    —Kirkus Reviews

  • "…address[es] a topic that, it turns out, is critical for kids to grasp before taking on racism: colorism.”

    —Kelly Glass for The New York Times Wirecutter

  • “I’m getting so much interest, I’m going to make another round. I’ve never done that before!”

    —SHELBY KRETZ, Founder, Little Justice Leaders Subscription Box

  • "shows us how to notice differences and what to do when someone speaks to you wrongly."

    SHULI DE LA FUENTE-LAU, Founder, Asian Lit for Kids, mom of a girl

  • “…provocative and sensitive … variety of developmentally and culturally appropriate experiences and explanations…”

  • “…the content is profound and through the activities children can think and learn by themselves…"

    —FUMIKO MATSUYAMA, Mom of twin girls